Now in a new Harlem home with greatly expanded concert, educational and other events, NJMH wants a revamped, tiered membership structure to increase earned revenue with sustained support.
Nonprofit: The National Jazz Museum in Harlem
Long a focal point for NY and visiting jazz enthusiasts, NJMH delivers educational programs, performances, concerts, frequent school workshops and seniors programs to preserve, promote and present jazz locally, nationally and internationally. Today, memberships contribute minimally to earned income. We will help NJMH design a strategy that assigns “value” among a broad range of potential members, in line with successful membership offerings at similar museums, and helps promote and sustain NJMH as a NYC jazz hub. A possible goal is to link membership to event offerings, particularly NJMH’s annual fundraising concerts and Museum-based performances.
Project: Design a Membership Structure to Improve Earned Income and Public Awareness
Brainstorming project to recommend to the National Jazz Museum in Harlem specific ideas to improve earned revenue thru membership. Recommendations should consider offerings of similar local museums and ways to link membership to various special offerings. Specific goals of this session are:
• Sculpt out the skeleton of an attractive, simplified, multi-layered program designed for a broader market target including institutions (perhaps through subscriptions) and groups
• Recommend strategies to build awareness of NJMH’s membership program and associated benefits
• Link the value of an annual membership to special events such as the annual Fall benefit concert in November ’18.
• Interested HBS alumni should sign up by June 22nd, at https://www.surveymonkey.com/r/83NNW3N.
• The brainstorming session will be July 10, 2018, at 630 pm at the Museum, 58 West 129th Street, NYC.
• The brainstorming session will last approximately two hours.
• Questions? Contact Project Coordinator Barry Puritz, MBA ’65, firstname.lastname@example.org