Help a highly successful program (100 % graduate from HS, 98% attend college) for under-resourced girls in NYC build awareness and increase applications
**This project will be done virtually.**
Cornelia Connelly Center (CCC) champions under-resourced girls to realize their full potential from middle school through college. Students enter the CCC program in the 4th or 5th grade at Connelly Middle School (CMS), continue on as CMS graduates in the Graduate Support Program (GSP), and matriculate to and graduate from college in GSP 2.0, receiving financial, academic and social-emotional support from 4th grade through college graduation.
Awareness of the CCC program is largely the result of word-of-mouth; the Center wants to develop a marketing program to build awareness and increase applications.
The Cornelia Connelly Center is a highly successful program serving under-resourced girls in NYC with a middle school education, and subsequent support through high school and college. CCC’s program is a ‘well-kept secret’, and CCC wants to develop a marketing strategy and program to build awareness and increase applications.
1) Identify high priority marketing channels, digital and ‘live’, to key CCC audiences
2) Identify key marketing messages for each channel to meet CCC awareness and application-building objectives