Critique a marketing plan for Juilliard. Alums with experience providing or purchasing professional development courses would be particularly valuable to this engagement.

**This project will be done virtually.**

Nonprofit: Juilliard

Juilliard is a world-class educational institution that teaches music, drama, and dance.

Project: Human Resources

Juilliard teaches students to perform professionally and seeks to market these skills to corporations. The institution is considering development courses including Dramatic Techniques for Authentic Communication and Peak Performance Mindset. The objective of this project is as follows:

1. Critique proposed programs
2. Recommend pricing
3. Offer marketing strategy