Building on the output of a CP brainstorming session, help a nationally recognized nursing college develop a marketing and competitive strategy to increase base and reach.
**This project will be done virtually.**
The Helene Fuld College of Nursing, located in Harlem, is nationally recognized for excellence in nursing education and noted for its comprehensive, innovative academic programs that are responsive to the healthcare challenges of the future.
HFCN’s mission is to provide a dynamic career-ladder approach to nursing education to improve professional practice and contribute to the health of communities. Helene Fuld College has always been at the forefront of nursing education. For example, in 1964 it initiated the first program in the country for LPNs to become RNs.
The Helene Fuld College of Nursing (HFCN) is a successful, nationally recognized school with a 75 year track record of preparing students for careers in nursing. The market and competitive environment for nursing education is changing, and HFCN needs a strategy to address the emerging environment.
The objective of the project is to: