Help a successful organization with a 75 year track record explore philanthropic options for supplementing their tuition revenue

**This project will be done virtually.**

Nonprofit: Helene Fuld College of Nursing

The Helene Fuld College of Nursing, located in Harlem, is nationally recognized for excellence in nursing education and noted for its comprehensive, innovative academic programs that are responsive to the healthcare challenges of the future.

HFCN’s mission is to provide a dynamic career-ladder approach to nursing education to improve professional practice and contribute to the health of communities. Helene Fuld College has always been at the forefront of nursing education. For example, in 1964 it initiated the first program in the country for LPNs to become RNs.

Project: Marketing Strategy

HFCN has for over 75 years successfully provided opportunities for New Yorkers, particularly those in underserved communities, to earn degrees and secure employment in nursing. It has historically relied on tuition for the bulk of its revenue and wants to explore options to build tuition revenue and a significant philanthropic base.

1. Define key elements of HFCN marketing ‘pitch’ to students and philanthropists
2. Identify key donor philanthropic categories
3. Identify key student applicant sources